FIRST CUT / 01
“I deleted the version everyone liked.”
Hooks for short-form video
Your first three seconds. Already written.
Ready-to-use hooks and short scripts for creators and small brands. Pick a line, change a word, and film today.
Or open The Drawer for $12/monthWhat to expect
A writing tool. Not a promise of virality.
Original lines
Edited for a job, not scraped into a thousand-hook dump.
Instant files
PDF, text, markdown, and optional Notion access after payment.
Plain terms
Seven-day pack policy. Monthly membership. Cancel anytime.
Open the drawer
Eight lines you can use before lunch.
The product is the writing. Read it before you buy it. Take one, make it sound like you, then film the next twelve seconds.
FIRST CUT / 02
“This is the part shops skip and then wonder why the video dies.”
FIRST CUT / 03
“Stop starting with your name.”
FIRST CUT / 04
“The mistake is in the first frame.”
FIRST CUT / 05
“If you only film one thing this week, film this.”
FIRST CUT / 06
“Nobody asked for a tour. They asked what changed.”
FIRST CUT / 07
“Here is the unsexy reason this works.”
FIRST CUT / 08
“Watch me ruin the professional version.”
From blank screen to post
No course. Three moves.
First Cut assumes you can press record. We handle the sentence that gets you there.
- 01PickChoose a pack or open The Drawer.
- 02AdaptCopy one hook. Change one word so it sounds like you.
- 03FilmSay the next twelve seconds. Post.
The shelf
Small packs. Useful lines.
No coaching, custom editing, or forty-module detour. Just digital files you can use immediately.
Best first cut
Starter Drawer
Everyday pack, Local Business pack, and your first month of The Drawer.
$49
Every Monday
The Drawer
25 new hooks and 5 full scripts each week. Cancel anytime.
$12 / month
Open The DrawerEveryday Hook Pack
100 opening lines sorted by curiosity, mistake, confession, list, and pattern interrupt.
$19View
Local Business Hook Pack
80 hooks for cafes, gyms, salons, shops, and contractors, plus shot lists and on-screen text.
$29View
Full Script Pack
40 complete 12–20 second scripts. Hook, body, button. Nothing extra.
$39View
Stop brainstorming
You do not need a new idea. You need a first sentence.
Get two practical hook packs and your first weekly drop. Download, choose a line, and record.